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How Brand Patterns and Textures Can Elevate Your Brand
The key to a successful brand is a consistent visual identity. To put it simply, in order to gain brand recognition you have to look like you, regardless of where you’re being represented. This is...
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3 Positive Side Effects of a Web Design by Roundpeg
Benefits of Web Design Getting your website redesigned is so much more than just an opportunity to get a shiny, new website… at least it should be. Handing off your website to a group of “experts” and...
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Reminder: Advertising in the 1950s Had No Chill
The history of American advertising is something that has always fascinated me. It’s amazing to see how much the visual aesthetic evolved as a result of the changing times. Consumer needs were...
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The Face of a Brand: Part II
I’ve written before about how fascinating I think brand mascots are. It’s always amazing to me how little most of us know about the characters that represent some of our favorite brands. Some were...
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Stuck? How to Find Great Design Ideas
Web design and graphic design professionals love it when clients come to the table with design ideas. Of course, it’s their job to bring design ideas too. But when you’re both immersed in collecting...
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Hold Your Web Typography to Higher Standards
There is so. much. stuff. on the Internet. Everyone has an opinion about everything. Everyone has this great recipe you should try or the hottest takes on what that meme actually means. We’ve all...
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MMR 2017-4-3 Brand Enhancement Package
Brand Enhancement Package What’s included: Build Your Brand Kit Brand Enhancement Package Podcast – Listen Now DOWNLOAD Brand Enhancement Package What’s included: Build Your Brand Kit Brand...
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Brand Strategy for Grown-Up Businesses
Deciding to start a business is like the decision to start a family. Are you in good financial standing to make that kind of decision? Are you willing to commit your foreseeable future and forsake...
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Give These Absurd Stock Photos a Chance
Here we are again, talking about stock images. You’re probably wondering why I would even bother covering this topic again. Do weird stock photos deserve the amount of attention they garner online? Is...
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Designing a Great Social Media Avatar
If you are like me, whenever you hear people talking about Avatars, you think of the movie. You know the one where a hybrid human-alien called an Avatar is created to facilitate communication with the...
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Logo Design Minimalism Dominates the Digital World
There have been an astounding amount of logo design makeovers lately. Have you noticed? Of course, you have, they are everywhere! Businesses and organizations big and small, well-known and obscure...
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We Don’t Live in Black and White
Some of us have an emotional relationship with coffee. Logically, the caffeine keeps us awake during an early morning or late night drive. But coffee is more than that. It’s the smell that reminds you...
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4 Tips to Make Your Facebook Business Page Stand Out
Everybody and their mother has a Facebook page. No, seriously that isn’t even just an expression anymore… everybody and their mother has a Facebook page. But it isn’t even just individuals anymore....
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Processes to Make Your Print Pieces Stand Out
Headlines keep trying to tell us print is dead, and yet it persists. We still trade business cards and get postcards and flyers in the mail. There are still racks of magazines to choose from, and if...
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Put Your Logo Identity System to Work
Business owners love lists. There’s something inherently satisfying about ticking off completed tasks, all the while keeping track of the endless to-dos. It’s motivating to see the progress being...
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Should You Use Facebook Emojis in Your Facebook Ads?
I think it’s fair to say we live in a world in which you are likely to see more emojis than people holding a door open for someone else on any given day. That makes me Do you think we will ever see...
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Where Did Applebee’s Go Wrong?
Recently, Applebee’s announced they would close 135 locations in 2017. When I first heard the news I wondered what had happened to the once-popular chain. Known for their affordable somewhat bland...
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Using Strategy in Your Menu Design
I haven’t been to Red Robin in a while, but they used to have a pretty clever way of talking to curious people waiting for their burger. If you picked up whatever freestanding cardboard piece was at...
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Successfully Marketing To Millennials
Marketing to millennials is easy… if your company is less than 15 years old. In this time frame, you’ve had the chance to frame your marketing head-to-toe to be geared towards millennials. From your...
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