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Useful Branding Project Resources
So you’re finally ready to hire a branding professional. First, I would like to commend you for taking the leap and investing the time and resources into your brand. There are many factors that affect...
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When the Customer Isn’t Excited
Some products are fun to sell because consumers are interested in buying them. Cars, expensive jewelry, wedding flowers, travel, interior design services and beautiful outdoor kitchens are great...
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How to Survive a Rush Project Without Losing Your Mind
No one, aside from maybe a racecar driver, wants to feel rushed in their job. Even designers, many who are used to working in a fast paced environment, know that a good outcome takes time. However,...
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Can Oreo do more than dunk in the dark?
Let me start by saying I love Oreo cookies. Despite the fact I am theoretically a grown up, I still instinctively open the cookie and lick the cream from the inside. The cookies are delicious, but we...
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You Have a Successful Brand. Now What?
We always talk about the ways companies can improve their branding, but rarely does anyone ever mention what happens once a brand has, for lack of better words, “made it.” No brand is perfect, there’s...
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Shifting to Symbols
Pick up your phone and look at your three most used apps. Now think about how you found them. Did you read the text underneath or did you immediately find what you needed based on the app icons? If...
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Instagram: Open for Businesses
We say it a lot, but we really mean it. Social presence should match your brand and target audience while supporting the goals of the overall digital marketing strategy. Find the platforms right for...
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Designer’s Oath
We designers. We think we’re something special, often to the aggravation of those around us. At the basic level, we like pretty things and will go to foolish lengths to procure them. I’ve bought...
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2016-9-19 Branding Basics
Branding Basics What’s included: Build Your Brand Kit Finding Your Ideal Customer Positioning Statement DOWNLOAD Branding Basics What’s included: Build Your Brand Kit Finding Your Ideal Customer...
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Learn the Way of the Content Style Guide
Are you creating content for your brand? You are? That’s dope! But make sure you’re keeping a few things in mind: Is your content “on brand?” Does it maintain a consistent voice? Are you writing for...
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Don’t Tell Us What to Do
I don’t turn on the TV frequently, but while visiting family over the weekend I found myself lounging in front of America’s favorite pastime. It’s been awhile since I’ve seen any kind of ad that...
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Good Design is Your Best Business Strategy
IBM set the standard for good design. IBM was Apple before Apple was Apple. Both logos pop up in your mind even though IBM earned its stripes 44 years ago. Thanks to Paul Rand, (a pillar in the design...
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Four Fictional Companies that Did Logo Design Right
When I’m not at The ‘Peg or out and about enjoying all the awesome things there are to do, see and eat in Indy, it’s a good bet that I am probably at home watching a movie. A great movie can pull you...
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Stock Photography Safety Tips
Seeing a stock photo is like an awkwardly insincere smile: it does not, in fact, convey the intended sentiment, probably makes you a little uncomfortable and you wish the person hadn’t attempted the...
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What’s in Your Brand Kit?
You can increase the value of your company when you treat your brand as an asset. Typically people think of business assets as tangible things such as computers, furniture or company cars. Your brand...
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Why I Don’t Trust Your Company
Do your current customers trust you? Clearly they must, or they wouldn’t be doing business with you. Once you have a relationship with people and you’ve earned their trust it’s more a matter of...
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Just Your Type
A while back I wrote a post letting you know about all the fonts Divi Builder has for crafting your website. Which is all fine and dandy, but much like tools, fonts are only useful if you know how to...
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Finding the Right Icons for your Brand
What do websites, street signs and public restrooms have in common? Icons, of course! Merriam-Webster defines an icon as “a usually pictorial representation,” which is really just a more adorable way...
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Advertise Without Words
We talk a lot about Facebook advertising. Whether it’s worth your time and money (spoiler alert: absolutely), how to set up a winning campaign and how to take advantage of targeting very specific...
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Your Brand is More Than Black and White
Since you somehow managed to find yourself on this blog post, you probably already know how important branding is. We’ve discussed the different aspects that come together to form a solid brand, and...
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