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We Don’t Live in Black and White
Some of us have an emotional relationship with coffee. Logically, the caffeine keeps us awake during an early morning or late night drive. But coffee is more than that. It’s the smell that reminds you...
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4 Tips to Make Your Facebook Business Page Stand Out
Everybody and their mother has a Facebook page. No, seriously that isn’t even just an expression anymore… everybody and their mother has a Facebook page. But it isn’t even just individuals anymore....
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Processes to Make Your Print Pieces Stand Out
Headlines keep trying to tell us print is dead, and yet it persists. We still trade business cards and get postcards and flyers in the mail. There are still racks of magazines to choose from, and if...
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Put Your Logo Identity System to Work
Business owners love lists. There’s something inherently satisfying about ticking off completed tasks, all the while keeping track of the endless to-dos. It’s motivating to see the progress being...
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Should You Use Facebook Emojis in Your Facebook Ads?
I think it’s fair to say we live in a world in which you are likely to see more emojis than people holding a door open for someone else on any given day. That makes me Do you think we will ever see...
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Where Did Applebee’s Go Wrong?
Recently, Applebee’s announced they would close 135 locations in 2017. When I first heard the news I wondered what had happened to the once-popular chain. Known for their affordable somewhat bland...
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Using Strategy in Your Menu Design
I haven’t been to Red Robin in a while, but they used to have a pretty clever way of talking to curious people waiting for their burger. If you picked up whatever freestanding cardboard piece was at...
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Successfully Marketing To Millennials
Marketing to millennials is easy… if your company is less than 15 years old. In this time frame, you’ve had the chance to frame your marketing head-to-toe to be geared towards millennials. From your...
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4 Holiday Marketing Don’ts
The holidays are a special, and stressful, time for businesses. If you are like many companies, your business relies on this time of year for a good chunk of revenue and sales. We’ve given you a lot...
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